Frank Fontanilla
I'm a Creative Director with 30+ years of experience building brands across the health, wellness, sports nutrition, and pharmaceutical industries, including work with MET-Rx, Max Muscle, Scivation, and Exemplar Design. I lead creative from strategy through packaging, integrated campaigns, and DTC storefronts. Whether serving as an in-house Creative Director or embedding with a lean team as a contract creative lead, I bring senior-level creative judgment, strategic thinking, and hands-on execution without the overhead of a full-time executive. To view even more of my work, please CLICK ON THE LINKS below.
artisanal salts
Packaging and product design concept for Morton's Artisanal Salts. Everyone knows the table salt that Morton's traditionally produces. I wanted to create a product and minimalist design that screamed high-end for my friends in the cooking industry.
healthy snacking
Another product and packaging design concept. This time for Frito Lay. It is probably safe to say that most everyone in the country has tasted a Frito Lay product. Unfortunately they do not always equate to healthy, but they are delicious and addictive. I wanted my take to be a healthy alternative but still have that unforgettable Frito Lay taste and quality. The packaging design is inspired by the works of local artists so each region can have a custom bag that was touched somehow from someone in their hometown.
comfort soup
Packaging and product concept for world reknowned brand Campbell’s. The idea was to have a Comfort Soup series featuring different flavors from all over the world that served as comfort food during childhood and beyond.
affordable wellness
Responsible for complete design from concept to completion—all end to end creative (branding to packaging and Marketing assets) of KORE Nutrition available exclusively at Kroger Markets nationwide. Part of the proceeds went directly to first responder programs and charities.
intimate health solutions
Packaging refresh and email campaign for
SweetSpot Labs, a women’s health
and wellness company.
Kevin hart's vita-hustle
Brand design with packaging and marketing solutions for celebrity owned sports supplement company.
Max Muscle rebrand project
Packaging design for several Max Muscle branded SKU's.
Full national ad campaign. Concept, copy, photography, layout design.
Max Sports & Fitness, a national magazine by Max Muscle. Cover concept, photography, copy, layout design.
Title card for Max Muscle Pro Athlete, Boxing Champion Mauricio Herrerra
max muscle sports nutrition
Responsible for end to end creative, from rebrand to new packaging, photography, magazine design and print ad spreads.
work with me
My clientele spans many industries but I have made my mark predominantly in the health and fitness sector. I have had clients from every spectrum from the biggest names in the entertainment industry to small local startups. They are all treated with the same reverence and my work is always world class, no matter what the budget. To see more of my work, or to contact me, CLICK ON A LINK below.